RegencyExpo| International Exhibitions agency 

Meetings and events are not immune to crises. Everything from severe weather/natural disasters to protests to a tragic accident can affect an event and require immediate and confident communication with attendees, the media and other stakeholders.

And, while many events and the venues in which they reside have operational crisis plans in place, far fewer have communication strategies prepare ahead of time. 

“I found that about half of my clients who hosted larger events (500+ attendees) did not have an adequate crisis communication

With the stroke of a pen last Friday, President Donald Trump put in place an Executive Order calling for the ban of Syrian refugees entering the U.S. for the next four months and anyone from six other countries -  Iran, Iraq, Libya, Somalia, Sudan and Yemen – would not be permitted into the United States for the next three months.

The action not only created chaos at airports as people were detained, even some who were holding Green Cards, but also protests erupted in several locations.

As the largest biannual U.S. trade show for the global retail fashion industry, MAGIC is known for staying ahead of trends, while continually revamping, expanding and refining its showfloor offerings.

Its upcoming event, set for Feb. 20-23 at the Las Vegas Convention Center and the Mandalay Bay Convention Center, will be no exception as it unveils a new African Pavilion and a refreshed women’s fashion showcase.

Owned and produced by UBM Fashion Group, the massive show attracts tens of thousands of attendees from more than 80 countries to Las Vegas every February and August. In 2015 alone, the event boasted 72,651 attendees and 5,385 exhibitors occupying 998,845 net square feet of exhibition space.

Ed Several, formerly senior vice president and general manager of PGA Worldwide Golf Exhibitions, has been tapped for a new role as senior vice president, integration and commercial optimization–Reed Exhibitions Americas.

In his new role and during the transition, Several will continue to assist with relationships and long-term strategy on events from his previous portfolio and will be reporting directly to Hervé Sedky, President of Reed Exhibitions Americas.

“Ed Several’s sustained success over the past 12 years in elevating the value of the PGA Shows portfolio, plus multiple additional events across a diverse spectrum of industries, has made Ed vital to our success in optimizing current business events and integrating newly acquired events across the Americas,” Sedky said.

These days, incentivizing attendees to attend your trade show isn’t always a simple or easy feat. That’s why creative, customized attendee marketing efforts can be key in not only drawing your audience to the show but in also bringing them back year after year.

But, with all the “noise” multiple shows are making as they vie for attention, getting your voice heard among the fray can be a challenge. So, what are professional event marketers doing to separate themselves from the pack when it comes to attracting new and returning attendees to the shows they represent?