RegencyExpo| International Exhibitions agency 

Want to take your trade show and turn it into a compelling, not-to-miss industry event? Try strapping a few live action cameras to some of your attendees, let them loose on the showfloor, live stream their experiences on Facebook and voila – you’ve not only given your at-home audience a glimpse of what they’re missing, you’ve also turned your event into a cutting-edge attendee marketing machine!

One Atlanta-based trade show did exactly that, and with overwhelmingly positive results.

UBM Brazil, a division of U.K.-based UBM, and HIMSS - Healthcare Information and Management Systems Society, a U.S.-based association whose focus is to improve health through Information Technology, today have signed a cooperation agreement for the organizations to work together in Brazil.

The agreement includes launching the HIMSS@Hospitalar summit during UBM Brazil’s Hospitalar.

"HIMSS global content and expertise will reach the largest possible audience through our partnership with Hospitalar,” said Jeremy

The Healthcare Convention & Exhibitors Association will be hosting the 2017 HCEA Healthcare Marketing Summit Jan. 25-26 at the Hilton Old Town Alexandria in Alexandria, Va.

“I’m really looking forward to this year’s Summit to experience the great program put together by our volunteers and staff,” said Don Schmid, HCEA President.

He added, “Of course, one of the great benefits of HCEA and specifically the Summit is to network with other members and gain valuable industry insights from those that I would not normally run across in my daily job.  This is sure to be a great event.”

This year’s theme is collaborate – create – converge.

The Healthcare Convention & Exhibitors Association recently released its latest white paper, The Landscape of 1:1 Meetings in the Healthcare Events Industry.  

This white paper was researched and produced by Jifflenow, a sales advancement platform for the event industry.  

This document explores the different kinds of 1:1 meetings, their importance in a healthcare, medical device, or pharmaceutical company’s Strategic Meetings Management Program (SMMP) and the best practices involved in planning, organizing, and analyzing these interactions.

As part of TSNN’s Research Series, we currently are collecting survey responses from show organizers for the Event Technology Trends & Future Outlook study.

The link is HERE and everyone who completes the survey will receive an executive summary of the report, as well as a 20-percent discount on the full 30-40 page report on the latest event technology trends.