Southampton Boat Show 2018, Britain’s biggest and best festival of boating, showcased a plethora of beautifully designed boats and products from over 600 global marine brands. Basking in the late summer sun, the finest yachts with the ultimate onboard technology, floated comfortably alongside kayaks, paddleboard and sailing dinghies. The air ringed with the flapping of sails, splashing of water, enjoyment and laughter.

We are well established as Britain’s leading outdoor boat show with the largest purpose-built marina in Europe. We have been rated as one of the top 10 Boat Shows in the world, showcasing the latest boats and innovative products from prestigious boat yards to world renowned brands. There is a growing UK marine industry worth £3.2 billion.

The promotional campaign is fully integrated across marketing, digital and PR channels. What can the Show deliver?

• Brand and product exposure to over 100,000 visitors
• Meeting existing and new customers face-to-face
• An incredible platform to entertain
• Forging new partnerships
• New sales leads from a highly engaged and actively spending audience:
  • 72% of visitors intend to buy a boat
  • 47% of visitors found companies that they would not have found otherwise
  • Average household income circa £100,000
    

    7 REASONS TO EXHIBIT AT SOUTHAMPTON BOAT SHOW

    Join the fleet… Be part of the Southampton Boat Show in 2019 and beyond.

    The Show is established as Britain’s leading outdoor Boat Show with the largest purpose-built marina in Europe, having been rated as one of the top 10 boat shows in the world, we showcase the latest boats and innovative products from prestigious boatyards to world-renowned brands.

    Need any more reasons to join us next year? Read on below, for just 7 (of the many) reasons to join us and exhibit at Southampton Boat Show 2019…

    1.

    The Show is an important industry sales platform, for both national and international businesses. Across the 10 day Show, it attracts a passionate and curious audience of c. 100,000 visitors

    2.

    It’s an opportunity to be a part of the growing UK marine industry worth £3.12 billion

    3.

    High net worth individuals from the UK and around the world attend the Show, the audience equating to 77% Male, 23% Female, with an average age of 53 years and spend of over £880 per head (excluding spend on boats). 84% of the visitors are within the AB demographic and have an average annual household income c. £100,000

    4.

    The perfect platform to launch and test new innovations, with 180 new boats and products launched at 2018’s Show alone. The audience is highly engaged with 72% of visitors intending to buy a boat and 47% of visitors finding companies that they would not otherwise have found

    5.

    The Show’s promotional campaign is fully integrated across PR, Marketing and Digital providing fantastic brand exposure. In 2018, PR channels alone reached an audience of 106 million, including coverage from National and Regional publications, radio and TV channels. As well welcoming dozens of high profile celebrities, including The Hairy Bikers, Tracey Edwards MBE, Sir Robin Knox-Johnston, Steve Backshall and Sailing Uma

    6.

    It’s the place to forge and build on industry relationships and partnerships. Join us and the 485 strong fleet of exhibitors at the Show. Not forgetting, the hugely popular exhibitor party! (2018 figure)

    7.

    Find the perfect spot to meet existing and new customers and clients face-to-face at the Show! Why not extend the invitation and entertain in one of our restaurants overlooking the Marina?

    There are plenty more reasons for you to join us at the Show in 2019.