Exhibitions are an influential, flexible and highly cost-effective business tool – as well as being significant wealth generators in their own right. In new and emerging markets they are a major stimulus for industrial and commercial development:
Driving industrial development and technology transfer
Boosting regional and national industry
Stimulating foreign investment in industry and infrastructure
It is one of the most effective mediums for establishing and maintaining customer relations in an increasingly digital age, they are the only media where buyer, seller and product physically come together – a potent force for business.
60% of visitors come specifically to see new products and services
45% come for information
35% to keep up to date with technology
20% to make business contacts
Neutral sales environment
The buyer feels under no great pressure to buy, while the seller is not apprehensive about visiting the buyer on his home territory A two-way communication process
Unlike magazines and direct mail, exhibitions involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face – the most persuasive form of selling, and of building customer relationships.
The buyer comes to you
Exhibition visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so. Many are specifies and influencers who it might otherwise be impossible to identify. Neutral sales environment
The buyer feels under no great pressure to buy, while the seller is not apprehensive about visiting the buyer on his home territory. Launch Pad
Exhibitions are a recognized launch pad for new products, and an extremely time-efficient way to keep up to date with the latest innovations.