Imbibe Live

Imbibe Live

01-02 Jul 2019
Olympia London, London, UK

Imbibe Live is Europe’s largest on-trade drinks exhibition: listen to ground-breaking seminars, experience rare and unique tastings, source new products and discover new trends defining the future of the industry.

What is Imbibe Live?

Imbibe Live is the annual innovative and interactive annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade.

As the leading UK on-trade event, Imbibe Live attracts thousands of visitors each year to Olympia London at the beginning of July. Launched in 2010 it is famous for attracting an audience that shapes the UK on-trade. From sommeliers to buyers and from managers to publicans and bartenders, this essential date in the drinks calendar see’s the industry’s finest come together.

It’s the one and only event that focuses on the entire world of on-trade specific drinks – from wines, beers and spirits, to cocktails, soft drinks, mixers, tea, coffee, waters and other associated products – all with a view to how they can enhance customer experience at the same time as establishing profitability.

Visitors can listen to ground-breaking seminars, experience rare and unique tastings, source new products and discover new trends defining the future of the industry.

Why Exhibit

Imbibe Live is the UK’s leading on-trade drinks exhibition, attracting the best drinks professionals across two days, in a business-focused and energetic environment
Reach the industry’s key decision makers with purchasing power
Arrange valuable meetings with the on-trade’s finest through our Meetings App
Be part of the UK’s most talked about event in the on-trade
Engage with Imbibe’s sought-after audience through two days of networking
Take advantage of Imbibe Live masterclass branding opportunities
Benefit from Imbibe Live’s extensive marketing campaign to over 200,000 drinks professionals

Who should exhibit?

Drinks brands, suppliers, merchants and wholesalers who want to talk directly to on-trade professionals within the hospitality industry.

Imbibe Live’s unrivalled audience includes key industry players with decision making responsibility from a wide variety of establishments, including small independent operators, chains, white tablecloth restaurants, bars, gastropubs, hotels, sports clubs, nightclubs, and many more. The one thing they all have in common is they are all looking to make additions to their drinks lists.

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