RegencyExpo| International Exhibitions agency 

Ed Several, formerly senior vice president and general manager of PGA Worldwide Golf Exhibitions, has been tapped for a new role as senior vice president, integration and commercial optimization–Reed Exhibitions Americas.

In his new role and during the transition, Several will continue to assist with relationships and long-term strategy on events from his previous portfolio and will be reporting directly to Hervé Sedky, President of Reed Exhibitions Americas.

“Ed Several’s sustained success over the past 12 years in elevating the value of the PGA Shows portfolio, plus multiple additional events across a diverse spectrum of industries, has made Ed vital to our success in optimizing current business events and integrating newly acquired events across the Americas,” Sedky said.

These days, incentivizing attendees to attend your trade show isn’t always a simple or easy feat. That’s why creative, customized attendee marketing efforts can be key in not only drawing your audience to the show but in also bringing them back year after year.

But, with all the “noise” multiple shows are making as they vie for attention, getting your voice heard among the fray can be a challenge. So, what are professional event marketers doing to separate themselves from the pack when it comes to attracting new and returning attendees to the shows they represent?  

One of the largest trade show companies in the U.S., Emerald Expositions, is exploring a possible sale that would value the company at $2 billion, according to a Jan. 25 news report from Reuters citing unnamed sources.

Private equity firm Onex, which owns Emerald, has brought on Bank of America to manage the sale process of Emerald, the sources said.

David Loechner, president and CEO of Emerald Expositions, declined to comment.

In a mere eight years, U.K.-based Informa PLC’s Global Exhibitions division has grown from a $100 million company in annual revenues with its business primarily focused in the Dubai region to now a $600 million company in annual revenues, as estimated by Deustche bank for 2017, and shows being held in countries all around the globe.

Approximately half of Informa’s core business is in the United States, after a series of high-profile, strategic acquisitions, including the Hanley Wood Exhibitions portfolio, the FIME medical trade show based in Florida and the Penton portfolio of shows that includes Natural Products Expos East and West.

As the trade show industry keeps on growing, shows and suppliers continue to find new ways of working together.

CNTV (Convention News Television) recently signed a trio of contracts, two of which expand on existing business and the third picking up a new client.

As an expansion of a three­year deal to produce on­site, same­day video updates at the Automotive Aftermarket Products Expo (AAPEX),